Bachelor of Business Administration (BBA)
Program
Program Overview
The Bachelor of Business Administration (BBA) at Al-Ghazali University is a four-year undergraduate program designed to prepare students for modern business environments and leadership roles across industries. The redesigned curriculum is fully aligned with HEC/NCRC Business & Management 2025 guidelines and incorporates national academic standards, interdisciplinary breadth, and practical exposure.
The program introduces students to core business functions such as management, marketing, finance, human resource management, entrepreneurship, digital transformation, and operations. It blends theoretical knowledge with applied learning through case studies, projects, internships, and a capstone research project.
The revised structure also gives students access to specialization clusters in line with HEC’s recommended elective pathways (e.g., Marketing, HRM, Finance, Business Analytics, Digital Business, Supply Chain). The design reflects new skills emphasized by industry — analytical reasoning, digital fluency, ethical decision-making, global awareness, and entrepreneurial capability.
The BBA program cultivates confident, responsible, and innovative business graduates capable of contributing to Pakistan’s public and private sectors, launching new ventures, or progressing into advanced academic programs.
Program Structure
Based upon HEC’s Undergraduate Education Policy 2023 and subsequent notifications, structure of BBA at Al-Ghazali University is designed as follows:
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NQF Qualification Level | Level 6 | |
Minimum Credit Hours | 130 | |
General Education Courses | 34 Credit Hours (14 courses) | |
  Discipline-Related / Major Courses | Mandatory Core Courses |  33 Credit Hours (11 courses) |
Core Courses | Â 27 Credit Hours (09 courses) | |
Electives | 18 Credit Hours (06 courses) | |
Total | 78 Credit Hours (26 courses) | |
Interdisciplinary/Allied Courses | 12 Credit Hours (4 courses) | |
Field Experience/Internship | 3 Credit Hours | |
Capstone Project | 3 Credit Hours | |
Program Duration | ·        Minimum Duration: 04 Years (Eight Regular Semesters) ·        Maximum Duration: 06 Years (Twelve Regular Semesters). ·        Further extendible for 01 Year (Two Regular Semesters) with the permission of the statutory bodies. | |
Program Timeline
The minimum and maximum time allowed for the completion of BBA at Al Ghazali University (AGU) is 4 years (equivalent to 8 regular semesters) and 6 years (equivalent to 12 regular semesters), respectively. Maximum duration is further extendible for 01 Year (Two Regular Semesters) with the permission of the statutory bodies.
Semester I
| Courses | Credit Hours | Category |
|---|---|---|
| Quantitative Reasoning-I [Mathematics] | 3+0 | GEC-I |
| Functional English | 3+0 | GEC-II |
| Applications of Information and Communication Technologies | 2+1 | GEC-III |
| Principles of Management | 3+0 | MCC-I |
| Business Communication | 3+0 | Core Course-I |
| Economics | 3+0 | IDC-I |
| Total Credit Hours | 18 |
Semester II
| Courses | Credit Hours | Category |
|---|---|---|
| Quantitative Reasoning-II [Statistics] | 3+0 | GEC-IV |
| Public Administration / Philosophy-Map | 2+0 | GEC-V |
| Expository Writing | 3+0 | GEC-VI |
| Everyday Science | 2+1 | GEC-VII |
| Fehm-e-Quran – I (for Muslim Students) (Tarjama, para30) | 0+1 | GEC-VIII |
| Principles of Marketing | 3+0 | MCC-II |
| Principles of Accounting | 3+0 | MCC-III |
| Total Credit Hours | 18 |
Semester III
| Courses | Credit Hours | Category |
|---|---|---|
| Foreign Language-Arabic [General Arabic, book to be selected by Head of Mahad] | 2+0 | GEC-IX |
| Pakistan Studies | 2+0 | GEC-X |
| Fehm-e-Quran – II [Tarjama: para 21 – 23+ Uloom ul Quran by Shaikh Taqi Usmani] | 0+1 | GEC-XI |
| Organizational Behavior | 3+0 | MCC-IV |
| Financial Accounting | 3+0 | MCC-V |
| E-Commerce & Digital Business | 3+0 | Core Course-II |
| Business Law | 3+0 | IDC-II |
| Total Credit Hours | 17 |
Semester IV
| Courses | Credit Hours | Category |
|---|---|---|
| Civics and Community Engagement | 2+0 | GEC-XII |
| Ideology and Constitution of Pakistan | 2+0 | GEC-XIII |
| Entrepreneurship | 2+0 | GEC-XIV |
| Islamic Studies (Religious Education / Ethics for non-Muslim students) [Noor al-yaqeen] | 2+0 | GEC-XV |
| Business Finance | 3+0 | MCC-VI |
| Digital Marketing | 3+0 | MCC-VII |
| Managerial Accounting / Cost Accounting | 3+0 | Core Course-III |
| Total Credit Hours | 17 |
Semester V
| Courses | Credit Hours | Category |
|---|---|---|
| Business Research Methods | 3+0 | MCC-VIII |
| Financial Management | 3+0 | MCC-IX |
| Data Analytics | 3+0 | IDC-III |
| Decision Making with Data | 3+0 | Core Course-IV |
| Business Analysis with Forecasting | 3+0 | Core Course-V |
| Total Credit Hours | 15 |
Semester VI
| Courses | Credit Hours | Category |
|---|---|---|
| Financial Markets & Institutions | 3+0 | Core Course-VI |
| Financial Reporting & Analysis | 3+0 | Core Course-VII |
| Fundamentals of Islamic Banking & Finance | 3+0 | IDC-IV |
| Business Analytics & Decision Science | 3+0 | Elective-I |
| Customer Relationship Management Systems | 3+0 | Elective-II |
| Total Credit Hours | 15 |
Semester VII
| Courses | Credit Hours | Category |
|---|---|---|
| Strategic Management | 3+0 | MCC-X |
| AI in Business | 3+0 | MCC-XI |
| Remote Work and Digital Collaboration (Business & Management Relevant Certification) * * | 3+0 | Core Course-VIII |
| Financial Risk Analysis | 3+0 | Elective-III |
| HR Analytics and Metrics | 3+0 | Elective-IV |
| Total Credit Hours | 15 |
Semester VIII
| Courses | Credit Hours | Category |
|---|---|---|
| Fintech | 3+0 | Domain Course-IX |
| Financial Econometrics | 3+0 | Elective-V |
| Derivative & Alternative Investments | 3+0 | Elective-VI |
| Capstone Project | 3+0 | Capstone Project |
| Internship/Field Experience | 3 | Field Experience |
| Total Credit Hours | 15 | |
Program Educational Objectives (PEOs)
Graduates of the BBA program are expected to achieve the following objectives within a few years of completing their degree:
PEO 1: Professional Competence
Demonstrate mastery of accounting principles, financial management techniques, and analytical skills required to perform effectively across industries and organizational settings.
PEO 2: Ethical and Responsible Practice
Apply ethical standards, regulatory compliance requirements, and responsible decision-making in accounting, auditing, and financial operations.
PEO 3: Analytical and Technological Proficiency
Use quantitative tools, financial models, analytical techniques, and technology-driven solutions to support financial decisions and organizational competitiveness.
PEO 4: Leadership and Innovation
Show leadership potential, adaptability, and an innovative mindset to address emerging challenges in corporate finance, reporting, risk management, and strategic analysis.
PEO 5: Lifelong Learning and Professional Growth
Pursue continuous learning, professional certifications, and research-based engagement to remain competitive and aligned with evolving industry needs.
Program Learning Outcomes (PLOs)
Upon completing the BBA program, graduates will be able to:
- Demonstrate knowledge of key business functions including management, marketing, accounting, human resource management, entrepreneurship, finance, and operations.
- Analyze business situations using critical thinking, data interpretation, and evidence-based reasoning.
- Communicate effectively in professional contexts using written, verbal, and digital formats.
- Work collaboratively in diverse teams and manage interpersonal dynamics in organizational settings.
- Apply ethical reasoning, understand legal frameworks, and recognize responsibilities toward society and the environment.
- Use quantitative, analytical, and technological tools to assess business problems and propose viable solutions.
- Demonstrate entrepreneurial thinking, creativity, and adaptability to changing market conditions.
- Exhibit a global mindset and understand cross-cultural business dynamics.